Here is an example:
【Inspired by words】
I was one of the designers for our school yearbook's theme. I
wished to make our yearbook unique from other schools. There are thousands of
schools in the world, but each school’s name makes it unique; thus I started
with our school’s name---University Hill Secondary, “u-hill” for short. By
reading the name, the first thing I thought about was a hill, so I decided to
make the theme of “hill.” However, I knew it was still too common, so I decided
to add some “humanity.” I used the letter “u” in our school’s name to represent
the pronoun “you.” By using this word, I was able to incorporate the human
element in the phrase “you-hill.”
After I settled on the basic idea, I started
to think where to add the “humanity” factor to my design. When I was drawing, I
remembered I once wrote an essay about climbing. I talked about the
difficulties I had, and when I finally reached the top of the mountain, I was
happy that I did not give up so that I could enjoy the spectacular view. In the
conclusion, I wrote that “life is like climbing a mountain, you have to face
many hardships, but you will enjoy the process when you finally realize your
dream.” I could utilize my essay’s idea here, and let the person represent
“you” while the trip of climbing the hill symbolizes a person who is
experiencing life at University Hill Secondary.
As I was drawing the picture of the person for the table of contents, I imagined him climbing higher and higher, symbolizing that as he gets older and completes each grade, he is coming closer to his goal. As the slope gets steeper, the level of his schooling is becoming more challenging making the person more mature.
【inspried by daily objects】
I had a really hard time thinking of how to
design such an important part of the yearbook---its cover. It seemed too simple
to just have a person standing on a hill. And my teacher told the class that a new
artificial glass cover could be used for the yearbook’s design. I did not want
to waste this special material, but I had no idea how to use it until two
things inspired me. The first one was a card I received from my friend which
had two layers. I was intrigued by the idea of “double exposure.” I wanted to
keep my original idea of “a person standing on the hill” on the glass page,
covering our school’s name which is written on the page underneath.
After I drew it, the design looked too showy.
The two layers of color looked massy when they were placed together; I was not
satisfied with that. I was inspired again when I saw a student standing in
front of the French window creating a silhouette. This inspired me to make the
design on the glass page a silhouette, so the color wouldn’t be too massy. By
using visual contrast, I adopted the black silhouette and the colorful
background as the style for my whole yearbook’s design.
【inspired by my relationship with other people】
I recalled that my friends encouraged me many times when I was climbing the mountain; I couldn’t have done it without their help. So I decided to integrate this social element into my design. Every yearbook has two endsheets, and these two pages often look identical. I thought this was boring so I made some changes. For the front endsheet, the person was climbing alone. But on the back endsheet, the person is standing on the top of the hill with many friends. The comparison implies that he met many people when he was climbing the hill, and friendship made him stronger.
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